Nike Odyssey: AI Coach Concept
UX/UI Design
Duration
1 Week
Type
Solo Project
Tools
the BRIEF
With the recent explosion in AI capabilities, it seems like every company is trying to find a way to incorporate AI into their brand. My goal was to explore what a branded AI tool would look like within an existing company – in this case, Nike. How might Nike position their new AI tool? How might this AI tool live within Nike’s existing brand? These were some of the questions I explored during this one-week student project.
I set out to imagine what the ultimate, AI-powered fitness coach for AI would look like. Nike already has two fitness training apps, Nike Training Club and Nike Run Club. To achieve my goal in an expedited timeline, I decided to focus specifically on what an AI coach within the Nike Run Club app would look like.
the PROCESS
NIKE’S MISSION
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD.
*If you have a body, you are an athlete.
Keeping Nike’s mission in mind, I wanted this tool to be simple enough for everyone to be able to use, while also taking advantage of the rapidly growing capabilities of AI.
For running beginners and enthusiasts, Nike Run Club’s new AI tool is the ultimate personal running coach that creates custom plans, guides pace and direction, and provides individualized tips and nudges based on Apple watch data so the running experience can be more intelligent and consistent so they can achieve their full potential.
BRAND POSITIONING STATEMENT
BEHIND THE NAME
Odyssey
ŏdĭ-sē • Noun
A long and eventful journey or experience that is often a quest for a goal.
the OUTCOME
A New, Smarter Coach
Odyssey, Nike’s new AI-powered coach, learns from your health data to create personalized running plans to help you reach your full potential.
FEATURES
Set your desired pace and notifications will help you to stay on track with on-screen, voice, and vibration notifications.
Route guidance tells you when and where to turn, to make sure you’re on track.
Health and fitness data from Apple Watch is analyzed to create custom running plans for each user.
Odyssey learns and improves with each run to create a more personalized experience as you use it.
the LESSON
Nike Odyssey was a great experiment in working within an existing brand while still innovating. My goal was to maintain Nike’s strong brand recognition, but apply it in a new way through this branded AI tool. This project also challenged me to create my first interface for the Apple Watch – the smaller screen size made me prioritize content and focus on creating visual hierarchy, while still maintaining readability. To make Nike Odyssey come to life, I created mockups to show how the product would be used and also live visually within Nike’s brand. Overall this was quite a fun, successful project that allowed me to try new design styles and applications (and if anyone from Nike stumbles upon this – I’m open to collaborations 😉).